Mike Edmonds
As an e-business strategist, management consultant, and digital enthusiast I help organizations understand how to effectively utilize the digital channel to achieve their goals. This involves not only the creation of actionable and impactful strategic plans, but also the tactical technology skills and business acumen to help carry the vision forward. I continue to work with some of the most exciting companies in the world across a variety of industries including high tech & media, retail, automotive, fashion apparel, consumer packaged goods, and fast food. I am passionate about the web, love the industry in which I work, and believe strongly in the power & potential of all things digital.
Skills & Areas of Interest:
Cross-Touchpoint Strategy: understanding how customers interact across touch-points (smartphone, tablet, website, in-store, interactive TV), delivering customer experiences that optimize engagement & conversions across touch-points
Web Analytics: defining KPI's & online success metrics, analyzing data across various reports & tools, using online behavior to inform strategy & usability
E-commerce Merchandising: defining customer segments, managing business rules to deliver personalized customer experiences, creating e-commerce experiences that optimize usability, product categorization & details, engagement, and conversions
End-User Training, Change Management, & Organizational Design: assessing business readiness, ensuring organizations have the right people & structures in place to successfully operate a digital channel, helping organizations effectively run their businesses using new technologies
Design & Usability: understanding how customers shop and how intuitive interaction design impacts online behavior E-commerce & Web Content Management Platforms: how to operate an e-commerce business across various top-tier software package ATG/Oracle Commerce, Magento, Escalate Retail)
Mike Edmonds's Background
Mike Edmonds's Experience
Manager, Business Strategy at Amplifi Commerce
May 2010 - August 2011
Business Analyst at
November 2009 - May 2010
Consultant - Sr. Associate at Acquity Group
July 2009 - November 2009
Consultant - Associate at Acquity Group
January 2008 - July 2009
Business Development Associate at Acquity Group
October 2005 - January 2008
Legal Analyst in Estate Planning Law Firm at Marie Mirro, Co., LPA
August 2004 - August 2005
Student Member at Analysis Exchange
January 2012
Sr. Associate, Digital Commerce at PwC
August 2011
Vice President at DePaul University Alumni Board
June 2010
Mike Edmonds's Education
DePaul University - School of Computing and Digital Media
2006 – 2008
MS
University of Colorado at Boulder
2002 – 2004
B.A.
Concentration: Political Science
Denison University
2000 – 2002
Concentration: Political Science
Social Networks