Mike Edmonds

As an e-business strategist, management consultant, and digital enthusiast I help organizations understand how to effectively utilize the digital channel to achieve their goals. This involves not only the creation of actionable and impactful strategic plans, but also the tactical technology skills and business acumen to help carry the vision forward. I continue to work with some of the most exciting companies in the world across a variety of industries including high tech & media, retail, automotive, fashion apparel, consumer packaged goods, and fast food. I am passionate about the web, love the industry in which I work, and believe strongly in the power & potential of all things digital. Skills & Areas of Interest: Cross-Touchpoint Strategy: understanding how customers interact across touch-points (smartphone, tablet, website, in-store, interactive TV), delivering customer experiences that optimize engagement & conversions across touch-points Web Analytics: defining KPI's & online success metrics, analyzing data across various reports & tools, using online behavior to inform strategy & usability E-commerce Merchandising: defining customer segments, managing business rules to deliver personalized customer experiences, creating e-commerce experiences that optimize usability, product categorization & details, engagement, and conversions End-User Training, Change Management, & Organizational Design: assessing business readiness, ensuring organizations have the right people & structures in place to successfully operate a digital channel, helping organizations effectively run their businesses using new technologies Design & Usability: understanding how customers shop and how intuitive interaction design impacts online behavior E-commerce & Web Content Management Platforms: how to operate an e-commerce business across various top-tier software package ATG/Oracle Commerce, Magento, Escalate Retail)

Manager, Business Strategy at Amplifi Commerce

May 2010 - August 2011

Business Analyst at

November 2009 - May 2010

Consultant - Sr. Associate at Acquity Group

July 2009 - November 2009

Consultant - Associate at Acquity Group

January 2008 - July 2009

Business Development Associate at Acquity Group

October 2005 - January 2008

Legal Analyst in Estate Planning Law Firm at Marie Mirro, Co., LPA

August 2004 - August 2005

Student Member at Analysis Exchange

January 2012

Sr. Associate, Digital Commerce at PwC

August 2011

Vice President at DePaul University Alumni Board

June 2010

DePaul University - School of Computing and Digital Media

2006 – 2008

MS

University of Colorado at Boulder

2002 – 2004

B.A.

Concentration: Political Science

Denison University

2000 – 2002

Concentration: Political Science